Today, on International Day of The Girl, we're launching Reclaim The Frame It Forward - an important campaign for us, to enable our work (and the work of our filmmakers) to be more accessible to a broader audience.
As the UK's leading charity promoting gender equity in cinema, we're wanting to increase our Community Tickets budget, enabling even more community groups, and individuals on no / low disposable incomes to access and enjoy our screening events, and you can help us too.
Our campaign - Reclaim The Frame It Forward - has been chosen by the UK’s biggest online match funding platform, The Big Give, to be part of their 2024 Women and Girls Match Fund.
We’re all too aware that inequity of opportunity and jobs, unfair pay, and the cost of living crisis can price people out of going to the cinema, especially for already under-served audiences, and how important it is that those screening events are accessible. Published just last week, the BFI’s Wider World of Film Report showed that more than a third of the 5,000 respondents surveyed said the price of a cinema ticket was the main reason they didn’t go to the cinema either at all or more frequently. For this reason, we regularly offer free tickets to Reclaim The Frame events for those for whom price is a barrier (without ever asking for proof or justification), and with your help we can do that more and more widely.
Donations made from today until 17 October 2024 will be matched pound for pound by The Big Give, for twice the impact! We’re aiming to raise £2,500, and your generosity will be doubled to £5,000 to enable more audiences to access our screenings and events, UK -wide.
With your support, we will also increase access provision for those screening events, for those who benefit from descriptive subtitling, live captioning and audio description, creating as equal an experience as possible.
How can you help?
Please help amplify our mission to Reclaim The Frame It Forward in the following ways:
DONATE: You can donate to our campaign here, for every pound you’ve donated it will be matched by The Big Give, meaning your money goes even further!
SHARE: Your voice is so valuable, if you can share details of our campaign on your social channels we’d be supremely grateful.
#ReclaimTheFrame It Forward to enable more community groups and people on low/no incomes to access and enjoy @ReclaimTheFrame events. Their campaign has been selected by the #WGMF meaning all donations are matched by @BigGive - to double the impact! https://bit.ly/RTFBigGive
We know that not everyone is in a position to donate but you can still support us by sharing details of our campaign via your own networks, feel free to use our suggested copy below:
Together, we can make cinema more accessible for all. You can read more about our campaign or donate here